If This Then What?

You think the internet is functional enough with all the useful services and sites floating around? Well, it’s got a whole lot more functional thanks to a very nifty new service called If This Then That, or IFTTT as it’s officially recognised.


But what does it do? If you take a look at the below screenshot, you can see the basic premise:


If this then thatThere are three things to take note of here, the words Trigger, Action and Recipe.


Each Trigger and Action are taken from what IFTTT call Channels. These represent apps, web services and sites like Twitter, Instagram, LinkedIn and SoundCloud to name just a few on their extensive list. Each Channel can have a Trigger and Action – essentially, a Trigger causes something else to occur somewhere else in your vast library of social networking or sharing sites: an Action.


For example, I could add a new song to my SoundCloud account and create this as my Trigger. For an Action, I could choose, for instance, for my Twitter account to send out a new tweet that says something like “Yo this song is dope you godda check it out.” I can then confirm this and save it as a Recipe. And yep, you’ve guessed it: a Recipe is a combination of a Trigger and Action.


The so-cool-it-hurts layout of IFTTT works very much in their favour – a truly minimalist backdrop for a deceptively complex functionality. There’s certainly a lot to play around with on IFTTT and updating your Twitter/Facebook after you do a certain thing somewhere else is a Recipe that holds much in common with the tip of an iceberg. We’d recommend playing around with it, as the possibilities are endless. Probably not absolutely endless, but we’re sure you get the epithet.


One rather original Recipe that we quite enjoyed was geared up to helping you get a job. From the article here you can learn how to do it. But to be brief, you create RSS feeds as your Trigger and add the RSS link from your favourite job search site. Then for the Action, you use Email, selecting the entry title (of the RSS feed, i.e. their latest posted job) as the subject line of the email, and the entry content as the body of your email. Click confirm and you’re away, getting specific, non-generic emails about jobs relevant to you.


This is just one of the many, many, many ways in which this service can be used, gradually de-cluttering a rather cluttered web landscape. Or webscape. We’re sure that you can think of many more. Why not head on over to IFTTT and start making the web work for you?

Written by Mr. Ebuzzing

Published on #Digital Innovation

Comment on this post