This post was reposted from Teads Blog.
At Ebuzzing we are incredibly proud of our network of 20,000 publishers. Over the last 6 years we have delivered thousands of campaigns which would not have been possible without you.
We know that excellent blogs and sites are hard to come by and so we stand by the quality of each and every one of the blogs we work with.
To maintain these high standards we have created the Ebuzzing Charter, a set of guidelines that publishers must follow to participate in our publisher network.
Transparency: Please remember to integrate the note “sponsored article” in the title, at the beginning or end of your article.
Honesty: Every sponsored article must include a Nofollow tag. A NoFollow tag is a basic piece of HTML, typed as rel=”nofollow” and appended to a hyperlink. Adding a NoFollow tag to a link will make it a NoFollow link. NoFollow tags tell search engines to not acknowledge a page and instructs the search engine to not follow (i.e. crawl) any outgoing links on the page and are essential for every sponsored post.
If you are using Mozilla Firefox or Google Chrome you can check if a NoFollow tag is in place by right clicking the link and selecting “Inspect Element” in the menu. At the bottom of the page you will see a window, where a highlighted complete html code of the selected link can be seen. The NoFollow tag should be part of this code.
Find out more about how to implement a Nofollow tag
Discussion: Your opinion carries weight and this is incredibly important in the context of a campaign. Make sure you are backing up what you are saying; statements without basis are uninteresting for your users.
Authenticity: Be true to youself, your style, tone, words and editorial angle are the basis of your identity and success within your community. No ad campaign justifies betraying who you are.
Pleasure: Thought-provoking and interesting content is shared by passionate, like-minded people. Your audience will enjoy reading and sharing your articles if they are well written, inspired pieces of content.
If you have any questions about our charter please contact firstname.lastname@example.org